We’re all about small-group overland adventures — mixing famous highlights with hidden gems you won’t find on Google. Think culture, nature, and fun, all rolled into one unforgettable ride!
For us, responsible travel isn’t just a marketing trend; it’s a matter of social justice and grassroots empowerment. ✊🏽 That is why 15% of every Lupita expedition goes directly into the hands of local communities. 🤝
And let’s be clear: this is not charity. 🚫 We don’t believe in handouts; we believe in fair trade and genuine partnerships. ⚖️ By collaborating with indigenous cooperatives, eating at family-run stalls 🌮, and hiring independent community guides 🧭, we pay fair rates for authentic, incredible services. We build lasting friendships, learn from each other, and ensure that the people who actually make Mexico, Belize and Guatemala magical ✨ benefit from your visit. ❤️
Your trip will be led by experienced leaders who know the roads 🛣️, love the cultures ❤️, and are just as excited as you are! 🙌✨
💬 “… Jaime was a massive contributor to the amazing trip I had. He was professional, sociable, fun, helpful, supportive and entertaining in equal measure …”
Meet Jaime, the founder and chief map-reader behind Lupita Overland. 🚐💨 Born in Spain but proudly Mexican by choice 🇲🇽, his journey began in 2012, living alongside rural communities as a human rights observer—an experience that shaped his deep commitment to respectful travel. 🌱
After four wild years driving massive expedition trucks across the Americas and Asia with Dragoman 🌍, he realised one truth: nowhere beats Mexico, Guatemala, and Belize. He made it his permanent home and built his ultimate dream: Lupita. ✨
Whether he’s behind the wheel, leading the group, or training new guides, Jaime obsesses over the details so you don’t have to. 🧭 (And no, he won’t be your camp chef 👨🍳🚫, but he knows exactly where the best street tacos are hidden! 🌮🤤).
The strategic mind behind the scenes. 🧠✨ Alina doesn’t just help shape Lupita’s vision from the office 💻; she is on the frontlines during our scouting trips! 🕵️♀️🥾 Before any new route is approved for our guests, Alina is there testing the trails, the campsites 🏕️, and making sure the experience meets the true Lupita standard. ⭐✅
Miguel is part of the Lupita DNA 🧬 and one of our most beloved veteran drivers. ❤️ While his current professional commitments keep him busy 💼, we occasionally manage to kidnap him for special expeditions! 🥷🌴 If you get Miguel at the wheel 🛞, you are in for an incredibly smooth ride and great stories. 🗣️🔥
Our spiritual guide during chaotic festivals. 🎊👻 When you are dancing in the middle of a massive parade with thousands of people 🕺🪅, look for José floating in the air 🎈—he is your beacon to find the group 📍 and keep the party going safely! 🙌✨
Rollo handles the heavy logistics from the comfort of the couch. 🛋️📋 He ensures all maps are thoroughly slept on 🗺️💤 and provides critical moral support during the planning phases of our expeditions. 😻✨
We work with the very best official guides and local specialists for each activity. 🗺️🏅 Lupita Overland is nothing without the extended family that opens their doors to us across the country. ❤️🏡 They are the guardians of the culture 🏺, the cooks of the best meals you’ll ever have 👩🏽🍳🌮, and the direct beneficiaries of our community impact. 🌱✨
We could go on all day about how amazing our tours are, but the real proof comes from the people who’ve travelled with us. Check out our reviews and see what our adventurers have to say — their stories and smiles speak louder than we ever could!